Decisive
Hired as the first marketing employee to lead B2B inbound marketing and customer acquisition activities. Developed and managed content and social strategies to generate inbound leads, site traffic, and conversions. Plus, helped the company get accepted into the Techstars/Disney Accelerator in 2015.
Braze
Planned, developed, and executed content strategies to drive brand awareness, engagement, inbound leads, and growth. Ideated the concept for and contributed to the copywriting process of Braze's first multinational ad campaign.
Stash
Developed and implemented lifecycle and experimentation strategies to drive adoption, engagement, and retention of multiple Stash products. Later took on an expanded role as Stash's product marketing lead for their flagship banking product and led the go-to-market, customer lifecycle, messaging, testing, and campaign strategy to drive bank account adoption and retention.
Yousician
Led the CRM function and built the strategy for driving user engagement, retention, and subscriptions through CRM. Plus, supported major campaigns with popular artists and organizations, such as Phil Collen, Jason Mraz, and Disney.
Codecademy
Led product marketing for Codecademy's consumer product, bringing new features, products, and curriculum to 50+ million learners around the world. Plus, spearheaded the go-to-market strategies for Codecademy's AI and tech upskilling transformations.
VSCO
Owned go-to-market strategies for new products and features for photographers. Launched VSCO's biggest generative AI products and its first standalone app in over 10 years.
SimplePractice
Current role
Driving clinical adoption of AI tools and building trust with clinicians. I own adoption for SimplePractice's Note Taker, the #1 AI note-taking tool for behavioral health clinicians.