Donte Ledbetter Logo

Action-oriented. Data-driven. Collaborative. People-first.

A marketer by trade with a product sense, Donté is a multi-faceted leader who drives immediate impact on any team. From launching new products to market to spearheading marketing operations, Donté's experience and leadership spans multiple marketing disciplines.

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VSCO Current

As the Senior Product Marketing Manager at VSCO, Donté launches new photography and community tools to millions of creators and connects brands with creators.

Stash

Developed and implemented lifecycle and experimentation strategies to drive adoption, engagement, and retention of multiple Stash products. Later took on an expanded role as Stash's product marketing lead for their flagship banking product and led the go-to-market, customer lifecycle, messaging, testing, and campaign strategy to drive bank account adoption and retention.

Decisive

Hired as the first marketing employee to lead B2B inbound marketing and customer acquisition activities. Developed and managed content and social strategies to generate inbound leads, site traffic, and conversions. Plus, helped the company get accepted into the Techstars/Disney Accelerator in 2015.

Codecademy

Led product marketing for Codecademy's consumer product, bringing new features, products, and curriculum to 50+ million learners around the world. Plus, spearheaded the go-to-market strategies for Codecademy's AI and tech upskilling transformations.

Yousician

Led the CRM function and built the strategy for driving user engagement, retention, and subscriptions through CRM. Plus, supported major campaigns with popular artists and organizations, such as Phil Collen, Jason Mraz, and Disney.

Braze (formerly Appboy)

Planned, developed, and executed content strategies to drive brand awareness, engagement, inbound leads, and growth. Ideated the concept for and contributed to the copywriting process of Braze's first multinational ad campaign.

Tools of
the trade

Donté's innate curiosity has led to the development of a variety of hard skills across different platforms and technologies.

Analytics - Google Analytics, Looker, Tableau, SQL
Code - SQL, Python, JavaScript, HTML/CSS, PHP, APIs
CRM - Braze, Iterable, Leanplum
Design - Photoshop, InDesign, Illustrator
Donte Ledbetter speaking
Speaking

Thoughtful and confident speaker

Donté has spoken to audiences at Stanford University, NYU, Montclair State University, State University of New York at New Paltz, and various marketing conferences and meetups since 2014.

Paid and unpaid speaking opportunities are welcome. Only speaking opportunities related to Donté's personal or professional experience will be considered.

Get Donté to speak